Klaudia Sicińska, 18.11.2020
EARNING ON MOBILE APPLICATIONS
- Is it still possible?
In the era when each of us uses mobile applications, it is not surprising that there are already several million of them. Therefore, the question is if it is still possible to earn money from new applications? You can find the answer in this article.
The first and most important thing you need to do is research the market in
terms of your idea. Due to the fact that plenty of applications exist already, it will be hard for you to stand out with a ubiquitous idea. If you have your own business or you are in the process of creating it, it is a splendid idea to
strengthen its position and, at the same time, make it more visible through the app.
Overall, if you offer any services, people expect an app from a company, as it is an extremely handy and quick way to use them. Apps are faster and often various discounts attract users.
Most of us have gotten used to the rapidly moving forward technology, also
related to e.g. payments. The fact is that the use of the application is much more pleasant because you do not have to fill in the data every time, so the payment goes smoothly.
Here are the primary ways to earn money from the app.
- A paid application
It is very easy to create an application for which you have to pay, but what is difficult is finding recipients who will want to pay for it. For this reason, it is worth having a budget for marketing at the beginning. The price of such an application should be based on what already exists in this field and what it offers.
Nowadays, we all use subscriptions because thanks to them we do not
have to remember everything, but only receive notifications about the
newest information, or in the case of payment, it is charged automatically. This is an extremely good solution for both the consumer and the company, as it provides a steady income and the price for subscriptions is usually lower than the one-time amount.
- In-app purchases
Have you ever wondered why there are so many entirely free
applications? The answer is simple. It is purchases made in them that
bring almost 100% of the profit. Usually this is related to unlocking the
full versions with various extras and bonuses.
Ads often appear in free applications. In this case, the more users, the
greater the profit, due to the fact that clicks on a given ad and the length of their display play an important role here. There are many types of advertisements, so it is good to adjust them to the users and, more importantly, make them not intrusive.
To sum up, earning on applications is possible, especially if the idea is original and has a chance to become popular. Lesser-known applications also bring income, but then it is much less, so the revenue depends on the number of users. It is especially worth having an application for your company, thanks to which it will be more noticeable, mobile and pleasant to use.
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Charuza, Patrick “How much money can you earn with an app in 2019” May. 01, 2019 (August 25, 2020) <https://fueled.com/blog/much-money-can-earn-app/>
“How to Build a Mobile App That Actually Makes Money” (August 23, 2020) <https://buildfire.com/build-profitable-mobile-app/>
Naylor, Ian “How to Create an App and Make Money” Sept. 05, 2019. (August 23, 2020) <https://appinstitute.com/create-app-and-make-money/>
Rosul, Daniella “How Do Free Apps Make Money on Android and iOS” (August 23, 2020) <https://thinkmobiles.com/blog/how-do-free-apps-make-money/>