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5 Reasons Why a Small Business Should Have Its Own Website

5 Reasons Why a Small Business Should Have Its Own Website

Nowadays, having a website, especially for small businesses, is extremely significant. Why? It is an easy, fast and cheap way of advertising. Most potential customers do not think twice and the first thing they do before buying basically anything, and what is more important anywhere, is to check websites online for more information of a given product, comparison with others articles or checking prices.

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1. The first and the most important point – it will satisfy your customers and you will be able to analyse their needs

When we are dealing with a new company and want to get to know more about it, we jump into the Internet at once. If you are not there, you may even seem ‘suspicious’ in the eyes of the consumer. For new people, it is an extremely fast way to become familiar with the company, its products and opinions. Moreover, thanks to such a website you will be able to understand the customer’s needs better, by analysing the most frequently displayed products, those articles that are being bought the most willingly and the length of time spent on individual activities.

2. Your site will always work, even when you are sleeping

The website will allow you to reach a huge number of recipients and this will happen even without your participation. Remember that your customers do not have to sleep, when you are sleeping. After reviewing the expectations of recipients, the next step will be an investment in a good marketing, which will bring you plenty of potential customers.

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3. Your competition already has its own site and more

If you still do not have your own website, you give some advantage to your competitors because they are visible on the Internet, and that is where we like to get to know something more about any purchase. Your competition’s ads will be displayed on Google after entering the phrase related to your company, and thus, people will be more willing to buy in such company because they will easily find information about it.

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4. Thanks to the website you will gain trust

The website gives you ability to present your potential clients the company’s history and goals. It is worth presenting the services in a convincing way, as well as, giving the possibility of subscribing to the newsletter, thanks to which customers will be able to be up to date with all promotions, news or changes. Internet users often look for information about the stationary availability of a company, so consumers should be encouraged to stay on the site somehow, which is why ingenuity in creating such a website is so important.

5. Your life will become simpler

The last point, equally important mainly refers to the contact with your customers. The ability to send forms by consumers, emails through one click or to make changes to the site, surely will save you a lot of time and energy for the further development, as for example your own application.

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If you are interested in creating your own website, improving it or creating your own application, please contact our team full of amazing ideas.


Cooper, Alison “10 Reasons Your Business Should Have a Website.” (July 13, 2020) <https://money.howstuffworks.com/10-reasons-business-should-have-website.htm>

Hendrickson, Megan “10 Reasons Why It’s Important to Build a Small Business Website.” (July 13, 2020) <https://blogs.constantcontact.com/small-business-website/>

Miller, Brian  “Five Reasons Why Your Business Must Have Its Own Website.” Aug. 08, 2019. (July 13, 2020) <https://www.entrepreneur.com/article/337871>

Sherman “The Importance of a Website for Your Business Success” Oct. 04, 2019. (July 13, 2020) <https://www.lyfemarketing.com/blog/importance-of-a-website/>

Singhmar, Mukesh K. “Top 10 Reasons Why Your Business Needs a Website in 2020” Dec. 08, 2019. (July 13, 2020) <https://www.seeresponse.com/blog/top-reasons-business-needswebsite/>