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Restaurant App – Is It Worth to Have It?

Klaudia Sicińska, 17.09.2020

Restaurant App – Is It Worth to Have It?

Applications are with us every day in various situations, so one thing is sure, they must be useful. Nowadays, owning any company is associated with creating your own image on the Internet because customers expect easy access to, at least, basic information. Thus, consumers require mobile applications, especially in the case of restaurants. They bring benefits to both sides – customers can order quickly and the restaurant has everything under control.

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Read also:

5 Reasons why a Small Business Should Have Its Own Website

When You Should Start to Think of Redesigning Your App?

Below there are the reasons presented, thanks to which you will understand how many benefits you would get through investing in a mobile application.

  • In-app orders

Possibility to place orders in couple seconds via the application will make your customers be able to enjoy their favorite meals without leaving home. When you provide different options while placing orders, people will not disqualify your restaurant, on the contrary, thanks to the many variants, they will be more likely to choose your place.

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  • Reach the nearest potential customer group

With the help of the application, customers searching for information about the nearest restaurants will be able to find out about the existence of your premises and if they like it, they are very likely to become regular customers or recommend your place to friends.

  • Customer Loyalty Schemes / Referral Programs

The discounts offered by restaurants are extremely tempting. If you offer something 70% cheaper or 2 for the price of 1, you need to know that a potential customer will most likely choose your restaurant. The same applies to collecting loyalty points. If, after placing X orders, the customer knows that he or she will get something for free, they will come back to you. Sending suggestions to visit your premises to your clients will also bring you more profits.

  • Online Reservations

It is a great idea for you, due to logistical reasons and for your customers because they will know what to expect. Another advantage is the fact that you do not have to agree anything over the phone, which many people simply do not like.

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  • Analyse your customer’s Feedback

If your customers are satisfied, they usually leave satisfied without feeling the need to give you any rating, so encourage them to do that because the app will make it a lot faster and easier for them. In turn, leaving a comment to dissatisfied customers is of great value. This way you show that you really care.

In case you would like to create your app or improve it, contact with us! We have an amazing team who is full of ideas and willingness to help you.

Sources

“Are restaurant apps worth the investment?” May. 15, 2017. (August 02. 2020) <https://www.smg.com/blog/blog-detail/smg-blog/2017/05/15/are-restaurant-apps-worth-the-investment>

Blair, Ian “14 Reasons Why Your Restaurant Needs a Useful Mobile App” (August 02. 2020) <https://buildfire.com/restaurant-mobile-app/>

Gazdecki, Andrew “Why Your Restaurant Needs a Mobile App” (August 02. 2020) <https://www.biznessapps.com/blog/why-your-restaurant-needs-a-mobile-app/>

Lee, Simon “Why Every Restaurant Needs a Mobile App” Aug. 23 2017. (August 02. 2020) <https://thisisglance.com/why-every-restaurant-needs-a-mobile-app/ >

Snowdon, Fenwick “11 Reasons Why Every Restaurant Needs A Restaurant Mobile App” (August 02. 2020) <https://eatapp.net.au/restaurant-mobile-app/>

Valerii, Filipets “Top 7 reasons why your restaurant needs a mobile app” (August 02. 2020) <https://theappsolutions.com/blog/development/mobile-app-for-restaurant/>