Klaudia Sicińska, 29.09.2020
Things You Should Know About an Effective Business Logo
Your company logo can turn out to be a success, therefore, people will associate it incredibly well and it will evoke positive emotions in them. In turn, a bad logo will have the opposite effect, it will not be remembered willingly, so it will be having a negative impact on the company.
If you keep asking yourself why the logo is such a significant element for your company, you need to know that thanks to it you are able to attract the best customers. Currently, companies spend plenty of money on visual effects, and this is because it creates the company’s identity.
The logo is the hallmark of your brand. It is a symbol that reflects what your company does and what it can offer to people. Put simply, this is an element that visually represents your brand.
If something is effective, it means that the intended goal has been achieved, so in order for your logo to be successful, it should become recognizable and evoke good emotions. Apart from being noticeable, such a logo should be distinctive and arouse trust.
So now that you know the importance of a logo, you need to find an inspiration to create something surprising. Even if you entrust this work to professionals, you should have an outline of what it should look like. However, where to start looking for inspiration? Gather your team and write down everything you will come up with, trying to think like your audience. You can also look for an inspiration among the competition, or simply other brands. It is worth putting everything together that you find eye-catching and analysing what you would like to pursue.
Find out what makes a good logo. It contains several elements such as attracting attention, being memorable, timeless, simple, all-embracing and most of all it has to reflect the spirit of your brand.
What draws our attention the most? These are the color and the shape/font. As we know, certain messages are assigned to the colors, so remember about that, when designing your logo. If you have or you are going to create a website, for example, blue is the right choice. As you probably noticed, Twitter, LinkedIn or FB are also of that color, and that is because it is the color of uniting. The shape and font should be well thought out in terms of the target group and be unique.
It will be crucial that your cooperation with a design company goes well, so before you hire someone, check if you like their work so far, read the opinions, ask how long it would take for them to do the job and how much it will cost, in the meantime, paying attention to the way in which they treat you and how seriously they take this assignment.
Lastly, remember to do something new and captivating. Do not be afraid to go ahead and do not mix personal preferences with it. Of course, you should not try to save on this either, that is how your brand will be seen, so it is worth doing it properly.
If you are looking for professional graphic designers to create such a logo, we encourage you to contact our team.
Sources
Corner, Alice “10 Logo Design Tips to Take Your Brand to the Next Level [+ Logo Templates]” Apr. 09, 2019. (August 04, 2020) <https://venngage.com/blog/logo-design-tips/>
Gesch, Antonia “How to design a logo: the ultimate guide” (August 04, 2020) <https://99designs.com/blog/logo-branding/how-to-design-logo/>
Hardy, Tony “7 Easy Steps to a More Effective Logo Design” (August 04, 2020) https://www.canny-creative.com/7-steps-more-effective-logo-design/
Millar, Roy “9 Powerful Tips For Effective Logo Design” Apr. 28, 2018. (August 04, 2020) <https://www.designhill.com/design-blog/powerful-tips-for-effective-logo-design/>
