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Website Marketing Strategies for Small Businesses

Klaudia Sicińska, 06.10.2020

Website Marketing Strategies for Small Businesses

If you have your own website and you want to work on its marketing, but you do not know what you could do, this article is for you!

Website marketing is all about getting the attention of as many people as possible through well-defined strategies. The more people visit your website, the better your business will perform, so to get the best results, use the good and proven tactics listed below.

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SEO (Search Engine Optimization)

This is the first point on our list as it is the most effective and free way to attract new customers constantly . If your website is displayed on the first pages of search engines in browsers thanks to keywords, it means that there are a lot of visitors to your website and they trust you, and thus your brand as well.

That is why, mainly small and developing companies should pay a lot of attention to SEO.

For a small business, at the beginning it will be important to put a lot of work in learning how to predict people’s intentions and the keywords they type (preferably niche) in the search engine.

Ads on FB and IG

Promoting yourself on Facebook is also a good way to get new customers and due to the fact that it is not an expensive one, small businesses can use it. Thanks to FB, you will reach a specific audience. All you need to do is create a catchy graphic, headline or text. The same rules you can apply to Instagram.

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Advertising through E-mails

An effective way to keep new potential customers with you, is to offer anything in return for providing an email address. In this way, you gain constant, global promotion at a low price that is easy to automate, as well as, to put in various sections.

Content Marketing

This concept is closely related to SEO. Even if you get high search results at first, it will not last long if the content you create does not convey any value.

Read also:

Content Marketing Effective Ideas for Small Businesses, to get to know more about other suggestions that also can be implemented to your website.


Being an influencer has become a huge power these days. Usually, they are people who specialize in a particular field and have their audience. They create trends and people follow them, which is why companies are willing to cooperate with them to reach new people. That is why this is a good way for a small business to think about some collaborations in the beginning.

In summary, the steps that would be worth taking are, first of all, to find out who your audience is and what interests them. Then, use the above-mentioned strategies, i.e. pay extra attention to SEO and content marketing, as well as, to think about collaborating with influencers. Finally, of course, remember to promote in various types of media.

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Blair, Ian “16 Awesome Marketing Strategies For Small Businesses” (August 01, 2020)


Kienapple, Bronwyn ” Website Marketing for Small Businesses: The Ultimate Guide” Jun. 04, 2020. (August 01, 2020) <https://venngage.com/blog/website-marketing/>

“6 online marketing strategies for small businesses” Feb. 28, 2020. (August 01, 2020)


Robbins, Ron “5 Effective Online Marketing Strategies for Small Business” (August 01, 2020) <https://clictadigital.com/5-effective-online-marketing-strategies-for-small-business/> Santo, Alexander “Website marketing: The definitive guide” Aug. 01, 2020. (August 01, 2020) <https://www.brafton.com/blog/distribution/website-marketing-the-definitive-guide/>